The leaner will: 
1.0 Understand how social media fits into the objectives and marketing of a business:
2.0 Understand how to select social media tools and channels for a business:
3.0 Understand how to measure the success of using social media tools and channels:
4.0 Understand how social media policy and guidelines can impact a business:
5.0 Be able to monitor how a business is using social media: